How Detekia
calculates your score

The 6 criteria in detail

1. 01

   Answer structure

   40 pts

   What we measure

   Measures whether the page reads as a series of answers. For each H2 or H3 heading, we check whether it is followed by a short answer (15 to 70 words): up to 14 points depending on the share of headings that have one. On top of that: question-format headings (up to 9 points), a data table (8 points, or 3 points for at least two lists), paragraphs of 20 to 80 words (up to 4 points) and heading hierarchy: one H1 and at least two H2s (5 points). Short answers placed under a heading are among the traits ChatGPT quotes most (Search Engine Land).

   Good signal

   A two- or three-sentence answer under each heading, at least three question headings, a comparison table, short paragraphs, a single H1.

   Bad signal

   Vague headings ("Our solutions") followed by long blocks of text, no table, several H1s or no H2.

2. 02

   Content depth

   15 pts

   What we measure

   Counts the words of the main content (main or article tag, otherwise the whole page). Thresholds depend on the page type: for a homepage, from 150 words (2 points) to 1,500 words (15 points); for other pages, from 300 words (2 points) to 3,000 words (15 points), with steps at 600, 1,200 and 2,000 words.

   Good signal

   A page that covers its topic fully: definitions, steps, examples, frequently asked questions.

   Bad signal

   Only a few paragraphs, or main content drowned in menus and footer.

3. 03

   Evidence & data

   15 pts

   What we measure

   Counts figures (up to 6 points from 10 figures), links to external sources within the content, excluding social networks (up to 5 points from 3 links), and explicit attributions such as "according to", "a study" or "source:" (up to 4 points from 2). Adding statistics and citing sources are among the methods that most increase visibility in generative answers (Aggarwal et al., KDD 2024).

   Good signal

   Precise figures, each tied to a source linked in the text.

   Bad signal

   Claims with no figure or source, or links only to your social media accounts.

4. 04

   Freshness

   15 pts

   What we measure

   Takes the most recent date on the page, in structured data or in the text: 9 points if it is under 90 days old, 6 points if under a year, 2 points if under two years. Plus 3 points if a date is visible to readers and 3 points if the current or previous year appears in the content. Pages left without an update for more than three months are over 3 times more likely to lose AI visibility (AirOps, 2026).

   Good signal

   A visible "Updated on" mention, dateModified in structured data, content reviewed within the last three months.

   Bad signal

   No date, or a last update more than two years old.

5. 05

   Entity clarity

   5 pts

   What we measure

   Checks that AI engines know who is speaking: brand name (or the domain name without its extension, at least 4 letters) in the title tag (1 point), in the H1 or the first 120 words (2 points), a meta description of 70 to 320 characters (1 point), an organization named in structured data (1 point). Our study did not confirm the effect of these signals: it is a hypothesis, hence the low weight.

   Good signal

   The brand name in the page title and the first sentence, a meta description that says what the company does.

   Bad signal

   A generic title ("Home"), a brand name that only appears as an image in the logo.

6. 06

   External signals

   10 pts

   What we measure

   Checks what exists about your brand outside your site: a Wikidata entity whose official website (property P856) is your domain, or the same name with another extension, for example lanson.fr for lanson.com (5 points), a French or English Wikipedia article (2 points), and customer reviews or testimonials on the page (3 points). About 85% of brand mentions in AI answers come from third-party pages (AirOps, 2026).

   Good signal

   An up-to-date Wikidata entry pointing to your site, a Wikipedia article, customer reviews visible on the page.

   Bad signal

   No Wikidata entry, or one pointing to another domain, and no reviews on the page.